When it comes to buying new cars, a lot of people fall in to one of two groups – those who don’t particularly care about the car itself, and will be looking for the cheapest option or the least likely to break down, and petrol heads who want the fastest, sleekest, coolest car they can find. ‘Green’ cars, using alternative or adapted technologies to reduce fuel consumption and carbon emissions, have never really fallen into either group.
Yes it’s nice to think you could make a difference with the car you drive, but when it comes to it, the majority of eco friendly cars don’t perform nearly as well as their petrol-powered counterparts, and they’re normally not cheap either.
But these ideas could change and soon. A heightened awareness of green issues and climate change combined with the general public’s need to find the cheapest cars to run in the recession means that people are starting to move towards buying more fuel efficient vehicles. Car buyers are starting to consider greener alternatives to petrol as a viable future for the car industry, and the new technology has come a very long way in the last few years.
The recent Revolve Eco Rally showcased the latest in environmentally friendly cars, beginning on Brighton seafront and driving to City Hall in London. The cars were driven by celebrity guest drivers and on arrival in London were met by Mayor Boris Johnson, himself a keen supporter of green transport, for the What Car? Green Awards.
The rally and award ceremony were intended to demonstrate the capabilities of the latest green cars, and awards were given to vehicles in a number of categories. The overall winner was the Volvo S40 DRIVe for combining its green credentials and supreme fuel efficiency with safety, security and being an all-round good small family car – it’s still not cheap though, and for around £50 more you can buy a Toyota Avensis, winner of the large family car category. Other winners were the Mini Cooper S, which won best green sports car for the second year running, and for those who still have cash to spare and can afford to buy an Audi the A8 was named best green luxury car. The innovative Tesla scooped the Editors Award for its battery-powered Roadster, for showing that electric cars can go the extra mile and performing well enough to please even the most picky of petrol-heads.
And the result of all this? Well, the future of motoring looks like it could be green after all. Sure it’s true that they are still somewhat more expensive than most, but a time is fast approaching where they won’t cost the earth, and it looks like when that time comes people will be queueing up to buy one.
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