Tires Rack. Let’s face it people, the world is changing. Whether it’s the increasing price of fuel, the improved performance of cars, or the increasing number of online stores offering discount tires direct to the US public.
Recent reports suggest competition amongst tire sellers has intensified, with the new wave of online tire stores gaining ground over the independent dealers (the traditional market leaders).
This intense competition is mainly due to the decreasing market, as demand for tires falls. The Rubber Manufacturers Association states that:
“…The passenger replacement market will decrease by approximately 3.2 percent in 2006 to nearly 196 million units…”
People are also driving less as a result of increasing gasoline costs.
Despite the new competition of selling discount tires direct, The independent tire dealers still dominate the market, accounting for 69 percent of the replacement passenger market. But mass merchandisers have captured 17 percent of the market and manufacturer outlets claim 10 percent. Online tire sales make up about 4 percent.
Tires are getting more expensive. Even though they’re lasting longer and the number of units aren’t climbing as fast as dollar sales, everyone wants a share of that,” said Skip Potter, executive director of the Chesapeake Automotive Business Association, which represents locally owned tire service centers in Maryland, the District and Delaware.
Discount tire centers make it cheaper, easier, and more convenient to buy tires than traditional independent stores. Growth of discount tire stores are strong. Nowadays there’s no reason why we shouldn’t buy tires direct.
The in-store wheel display is a great tool for promotion and serves as a sales aid. Having actual wheels for customers to look at will remind them that you sell wheels and help them visualize how the wheels will look on their car.
Most wheel suppliers offer some type of wheel display program that allows you to purchase wheels and display racks at a discounted price for your showroom. The display functions as a “silent salesman” to every customer who sees it. A good display will be visible. Choose a prominent spot in your showroom. Consider putting a small spotlight on the display to reflect off chrome wheels.
Regular dusting is essential. Customers will touch the wheels and leave fingerprints on them so wipe them occasionally with a clean, dry cloth.
Most display racks are four to five feet tall, so put heavier wheels on the bottom. If your rack doesn’t come with clips to anchor the wheels to the rack, you may want to use plastic ties to secure them. A 30 pound wheel falling from the top rack can seriously injure someone.
Wheels are like fashion–everyone wants the latest styles. Make sure your supplier will exchange the wheels on a dollar for dollar basis as new styles come out. Display at least eight wheels. Unless you are using very large wheels, you can usually get eight wheels on one rack, two on each level placed back to back. You can always add more if sales are going well.
Hang posters and put brochures near the display. You should have a list of each wheel you have on display, showing its model number and cost. A wheel display is an essential investment for a dealer who ants to sell wheels.
Find more information about wheels rack here.
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